Impact has been a fixture (pun intended) in the world of photography since 2002. They have cemented their place as a household name for photographers of all levels. The mark was prolific. The photo equivalent of the Nike swoosh. In cases of familiarity, one could spot it from a mile away. Impact could not let go of that kind of recognition power.
My approach was to refresh and embolden the elements that gave the original mark its effect, without losing its familiarity. I'm happy to say it was well-received and gave the brand a refreshing boost worthy of its namesake.
