To present its combination of groundbreaking technology and elegant design, Luxli required an equal approach to this ad. The Luxli product lineup offers sophistication and smoothness not found in similar products of its class, thereby offering not only the allure of a high-tech product but also that of a luxury product. Having full ownership of this campaign was a welcome challenge and a wonderful opportunity to showcase a unique facet of these incredible lights.
Role: Director, Writer, Cinematography, Production Designer, Art Director, Editor.